Brita New Year New You
We provided innovative tactical solutions to boost sales of the Brita Stream pitcher on Amazon during the critical New Year pulse period. Pinterest was one of our key drives. Our content had to be meaningful and interesting enough to “save.” We had to entice Millennials to not only want to save, but also excite them to purchase. We used a variety of pins for more interest and also leveraged removable pins to feature coupons. We achieved a 53% higher CTR than benchmark.
- Project Roles
- Art Director, Creative Director
- Adobe Photoshop, Brand Strategy, Content Strategy, Still Life Photography
- Advertising, Retail Designs
- Project Industries
- Advertising, Media