Gatorade // 'Serena Williams' Match Point' Snapchat Game
To celebrate the historic career of Serena Williams, we partnered with our brave Gatorade client to create a special video game that challenges users to play and match her accomplishments, capturing all of 22 Major titles along the way. This was the first-ever game to be integrated into a Snapchat ad. I was the Account lead on this project, also wearing the hats of strategist and producer to assemble a plan to launch this effort and exceed KPIs.
- Project Roles
- Producer, Strategist
- Marketing Strategy, Media Strategy, Strategy, Tech Strategy
- Social Media Content
- Project Industries