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Gatorade // 'Serena Williams' Match Point' Snapchat Game

To celebrate the historic career of Serena Williams, we partnered with our brave Gatorade client to create a special video game that challenges users to play and match her accomplishments, capturing all of 22 Major titles along the way. This was the first-ever game to be integrated into a Snapchat ad. I was the Account lead on this project, also wearing the hats of strategist and producer to assemble a plan to launch this effort and exceed KPIs.

Project Roles
Producer, Strategist
Company
TBWA\CHIAT\DAY
Skills
Marketing Strategy, Media Strategy, Strategy, Tech Strategy
Media
Social Media Content
Project Industries
Advertising
Gatorade // 'Serena Williams' Match Point' Snapchat Game