NSX GT3 VR Pod

Scores of auto enthusiasts got to pretend to race for Meyer Shank for the day, and tell all their friends on Facebook and Twitter. The socially-connected NSX GT3 Virtual Reality (VR) Pod experience introduced Acura’s newest GT3 model through a custom design that turned observers into exhilarated drivers as they saw themselves dropped into the race right before their eyes.

I managed 3D designers, UI & UX teams, Unity developers and QA leads to connect, validate and launch the NSX GT3 VR experience at the Los Angeles, Detroit, Chicago and New York Auto Show and multiple smaller markets.