As a news and culture platform for what they call the ‘now generation’, Uproxx mission is report on, influence, and shape youth culture. In order to be perceived this way, the client wanted their new visuals to speak for themselves, inspired by both street and modern art. After some study on music, entertainment and sports references and few rounds of sketches, I was able to come up with a graphic path that achieved this balance and got us exactly where we wanted to be.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design
- Brand Guidelines, Brand Identity, Branding, Visual Designs
- Project Industries
- Lifestyle, Media