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UPROXX branding

As a news and culture platform for what they call the ‘now generation’, Uproxx mission is report on, influence, and shape youth culture. In order to be perceived this way, the client wanted their new visuals to speak for themselves, inspired by both street and modern art. After some study on music, entertainment and sports references and few rounds of sketches, I was able to come up with a graphic path that achieved this balance and got us exactly where we wanted to be.

Project Roles
Designer
Company
Uproxx
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Design
Media
Brand Guidelines, Brand Identity, Branding, Visual Designs
Project Industries
Lifestyle, Media
UPROXX branding
UPROXX branding
UPROXX branding
UPROXX branding
UPROXX branding
UPROXX branding