We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
The Safest Highway

Highway 44 is one of Alberta's deadliest highways. Fountain Tire turned it into the safest, one set of tires at a time by setting up a tread-depth-reader in front of a rest-stop gas station located just minutes from the highway. We were able to accurately detect unsafe tires and then replace them with a new set. To make the highway even safer we used LED boards placed at the entrance of the highway informing drivers in real-time of upcoming weather, visibility and collisions by pulling data from Twitter, Waze and weather sites.

Project Roles
Art Director, Creative Director, Designer
Company
FCB Toronto
Skills
Art Direction, Creative Direction, Design, Outdoor
Media
Advertising, Brand Films
Project Industries
Automotive
The Safest Highway
The Safest Highway
The Safest Highway
The Safest Highway
The Safest Highway