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CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL

PART 1: Creative Lead tasked to holistically evolve the overall Look & Feel + Brand/Digital Strategy to more strongly resonate with 21st audiences & key Millennial purchasing demos. New guidelines to be utilized/expanded upon for years to come via various B2C Marketing efforts for the CORONA GLOBAL brand. // PART 2: Ensure & facilitate the seamless integration of newly established Brand Identity Guidelines (both Visual & Strategic) into all creative outputs involved with the CORONA SUNSETS GLOBAL MUSIC FESTIVAL (via both promotional materials & event/experiential design + real-time & social activations).

Project Roles
Art Director, Content Strategist, Designer, Editor (Brand/Content)
Company
Anheuser-Busch InBev
Skills
Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Brand Strategy, Cinematography, Color Grading, Commercial, Compositing, Conceptual, Content, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Design, Design Strategy, Digital, Entertainment, Ethnographic Research, Experiential, Food, Integrated, Lifestyle, Location, Marketing Strategy, Mobile, Multi-cultural, Music, Outdoor, Post-Production, Producing, Project Management, Retouching, Social, Social Media Strategy , Storyboarding, Strategy, Styling, Tech Strategy, Travel, User Research, Visual Development, Wrangling - Creatives
Media
Advertising, Art, Brand Films, Brand Guidelines, Brand Identity, Branded Content, Briefs, Commercials - Video, Concept Art, Corporate Slogans, Editorial Designs, Environmental Design, Events, GIFs, Large Format Photography (Digital), Manifestos, Mood Boards, Music, Photography, Pitch Decks, Presentations, Products - Digital, Props, Set Designs, Sets, Social Media Content, Social Media Copy, Storyboards, Taglines, Themed Environments, Treatments, Typography, UI Design, Viral Films, Visual Designs, Websites
Project Industries
Advertising, Beer, Beverage, Entertainment, International, Lifestyle, Music, Packaged Goods, Retail, Travel/Tourism
CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL
CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL
CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL
CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL
CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL
CORONA EXTRA (Global) + CORONA SUNSETS GLOBAL MUSIC FESTIVAL