Clone Sales Assistant
Brand development project for an online software-as-a-service company serving real estate agents with property search, communication, and reporting tools. The company’s target market includes tech-savvy, full-time realtors under 40 years old. The company desired a brand that communicated five key essences: luxury, tech-savvy, precise, efficiency, and proactive. The company name was selected to communicate the efficiency that the service offers users, as if they had a clone of themselves to assist them. Clone’s parent company, PurplePin, served other market stakeholders via its homeowner and investor divisions.
Project Components: Identity, Style Guide, Website, Packaging, Infographic
Role: Designer, Self-directed