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The Luupe

The Luupe is a photography service that is lead and produced by female creative leaders and photographers to be a service that would provide personalized customer service for clients to provide them with the best possible stock photography to meet their needs. When I was brought on to start this project there were initial UX designs and content. What they asked of me was to push the visual design to create a bold and functional website for their initial launch. The two goals to meet for this would be a site that would both attract top talent but also secure new clients. CHAMPION CONTENT The beauty of working for a client that creates photo content is that there's a wealth of great work to show off — instead of trying to make up for less than beautiful assets I had a chance to work with some spectacular and diverse artwork. The design for The Luupe feels traditional due to large headers that read like spreads of a magazine, the bold colors and typography call attention without over-reaching. The goal of the site was to feel feminine and tasteful in a way that would appeal to any type of client and inspire artists to join the campaign.

Project Roles
Art Director, Designer, Product Designer, UI Designer
Company
The Luupe
Skills
Adobe Illustrator, Adobe Photoshop, Sketch
Media
Icons, Interaction Designs, Microsites, Photography, Product Designs, UI Design, UX Designs, Visual Designs, Websites
Project Industries
Advertising, B2B, Media, Startups
The Luupe
The Luupe
The Luupe
The Luupe
The Luupe
The Luupe