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The unnoticed radio

We came up with a radio experiment that demonstrates how easy it is to overlook HIV. We recreated dating situations using our own students as talent. We, however, didn’t use just one voice to play a character, but 5 very similar voices performing the role of one single character. We played with the fact that the students themselves were unaware that their voices in the commercial were at some point replaced by other student voices that had the same tonality and register.

Project Roles
Copywriter, Creative Director
Skills
Copywriting, Creative Direction
Media
Case Study Videos, Commercials - Radio
The unnoticed radio