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Locked up cat

For Cricket customers, being careful with money is a priority, and finding the best deal in every purchase is key. Our target is always on the lookout for what will help him/her stay on a budget. This popular idiom (Gato Encerrado) is used by Spanish speakers when there's suspicion of a hidden agenda or ulterior motives. The premise of the campaign is that Cricket is releasing "gatos encerrados," or "locked up cats," from other wireless companies and allowing them to enjoy Cricket's great 4G LTE network and simple, transparent pricing.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Social Media Content
Locked up cat