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1903 | A Harley-Davidson Café

Harley’s ridership was aging and they were looking for ways to reach younger markets. So, we looked back to 1960s café racer culture and Harley’s storied past to create a retail experience more in line with today’s audience. A full-service café in the heart of Toronto’s trendy Ossington strip. The café pays homage to the brand’s storied past while allowing guests to experience Harley’s authenticity, attention to detail and craftsmanship. More importantly, it connected younger riders to Harley in a way no traditional ad could. To promote it, we hired the Toronto Ink Company to developed an ink made from the actual coffee the café served and printed posters with the texture and scent of real coffee.

Project Roles
Art Director, Creative Director, Designer
Company
Harley-Davidson
Skills
Art Direction, Creative Direction, Design, Experiential
Media
Environmental Design, Packaging, Themed Environments, Visual Designs
Project Industries
Automotive, Lifestyle
1903 | A Harley-Davidson Café
1903 | A Harley-Davidson Café
1903 | A Harley-Davidson Café
1903 | A Harley-Davidson Café
1903 | A Harley-Davidson Café
1903 | A Harley-Davidson Café
1903 | A Harley-Davidson Café