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Citizens of Humanity New Brand Launch

Hired a social team and developed a creative strategy to launch Citizen of Humanity's premium youth brand A GOLD E denim. Implemented an influencer program, social media strategy, newsletter, and blog strategy for an integrated launch plan.

Project Roles
Content Strategist
Citizens of Humanity
Copywriting, Creative Strategy, Marketing Strategy, Social Media Strategy
Editorial Writings, Social Media Content, Websites
Project Industries
Fashion, Retail
Citizens of Humanity New Brand Launch