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S&P Global Change Pays

The Change Pays Campaign was created by Publicis NY to help raise awareness around the positive impact of women in the workforce. This multi-touchpoint campaign leverages S&P Global’s data to shine a light on the tremendous effects of gender equality on companies, organizations and global economies.     The second phase of the campaign includes a larger-than-life installation in The Oculus in NYC’s Financial District, which is launching on March 8th, International Women’s Day. The installation was created in partnership with Michael Murphy, a Brooklyn-based artist credited with pioneering the Perceptual Art movement. The goal of the installation is to, quite literally, change how people view the impact of gender equality in the workforce. An Augmented Reality experience on Facebook will give people at the Oculus and beyond a chance to truly immerse themselves in the data.

Project Roles
Creative Technologist
S&P Global
Digital Tech
Augmented Reality
Project Industries
S&P Global Change Pays