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Heineken // Global Brand Repositioning

This brand strategy project helped Heineken shift from 'Open Your World' and get back to its true purpose of helping Millennial's take a moment, have fun friends and hopefully help them see the world as the awesome place it is. I was the lead Account Director on this effort, partnering closely with our strategic lead to create a detailed roadmap for this brand pivot.

Project Roles
Strategist
Company
Publicis Groupe
Skills
Brand Strategy, Creative Strategy
Media
Television
Project Industries
Advertising, Beer
Heineken // Global Brand Repositioning