Heineken // Global Brand Repositioning
This brand strategy project helped Heineken shift from 'Open Your World' and get back to its true purpose of helping Millennial's take a moment, have fun friends and hopefully help them see the world as the awesome place it is. I was the lead Account Director on this effort, partnering closely with our strategic lead to create a detailed roadmap for this brand pivot.
- Project Roles
- Publicis Groupe
- Brand Strategy, Creative Strategy
- Project Industries
- Advertising, Beer