Schweppes re-launches its branding and packaging with an VIP immersive activation experience. It highlights the unique taste of each consumer by encouraging personalisation at each stage of the serve. Guests were led through four rooms; Welcome, Spirits Lab, Garnish, Artist. Within each room a taste expert guided guests through the variations to help them discover their individual serves. Working with artist James Dawe, we played up the unique nature of each beverage by creating a one of a kind customised postcard art print which interpreted each ingredient and garnish.
- Project Roles
- Art Director, Designer
- Exposure X
- 2D, Adobe InDesign, Art Direction, Experiential, Post-Production, Print, Project Management
- Installations, Interactive Installations, Photography, Products - Physical
- Project Industries
- Beverage, Lifestyle