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Honda Inside:Track

My role as Lead Designer was to explore the creation of a suite of assets that could translate across the language of motorsport. These world’s were not definitive, but rather components that would construct a vocabulary, helping to further hero the concepts of speed, movement, passion and engineering. The initial sketches combined those expressions with the innovation and playfulness that is in the DNA of Honda. The aim being to do this through materials, scale, and application. This was exemplified and illustrated through cultural activity, discovery, connection, movement and surprise.

Project Roles
Art Director, Designer
Company
Jack Morton Worldwide
Skills
2D, Adobe Illustrator, Adobe InDesign, Art Direction, Vector
Media
Branded Content, Environmental Design, Events, Interactive Installations
Project Industries
Automotive
Honda Inside:Track
Honda Inside:Track