My role as Lead Designer was to explore the creation of a suite of assets that could translate across the language of motorsport. These world’s were not definitive, but rather components that would construct a vocabulary, helping to further hero the concepts of speed, movement, passion and engineering.
The initial sketches combined those expressions with the innovation and playfulness that is in the DNA of Honda. The aim being to do this through materials, scale, and application.
This was exemplified and illustrated through cultural activity, discovery, connection, movement and surprise.
- Project Roles
- Art Director, Designer
- Jack Morton Worldwide
- 2D, Adobe Illustrator, Adobe InDesign, Art Direction, Vector
- Branded Content, Environmental Design, Events, Interactive Installations
- Project Industries