Blue Nova is a dessert truck located in downtown Los Angeles. As the first truck to serve made-to-order ice cream rolls, I wanted to create a bold and youthful brand identity with an emoji-like illustration style. A custom geometric typeface was also created to serve as a contrast to the looseness of the illustrations.
- Project Roles
- Art Director, Designer, Developer, Type Designer
- Blue Nova
- Adobe Illustrator, Front-End Development, Type Design
- Brand Identity
- Project Industries