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Blue Nova

Blue Nova is a dessert truck located in downtown Los Angeles. As the first truck to serve made-to-order ice cream rolls, I wanted to create a bold and youthful brand identity with an emoji-like illustration style. A custom geometric typeface was also created to serve as a contrast to the looseness of the illustrations.

Project Roles
Art Director, Designer, Developer, Type Designer
Blue Nova
Adobe Illustrator, Front-End Development, Type Design
Brand Identity
Project Industries
Blue Nova
Blue Nova
Blue Nova