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Kiehl's Ultra Facial Cream

This is about showing off Kiehl’s UFC ultra-hydrating properties in an epic and fun video. We treated this as Aimee’s story, putting her personality front and center: She’s testing how UFC can protect her skin from harsh conditions … the same kind of conditions that most extreme adventurers (like Super Frenchie) endure. As Aimee goes about her “skin stress” test— suiting up, applying UFC to her skin, withstanding extreme wind — we interweave parallel footage of Super Frenchie, as if his skydiving experience is a metaphor for Aimee’s. He’s her “spirit animal.”

Project Roles
Art Director
Skills
Art Direction, Visual Development
Media
Photography, Products - Digital
Project Industries
Beauty
Kiehl's Ultra Facial Cream