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HBO Bleed for the Throne @ SXSW 2019

Associate Creative Director. In a lead up to the final season of GOT, we created an epic consumer experience. Designed around a partnership with American Red Cross, guests were invited to literally bleed for the throne by donating blood on-site. Blending a massive scenic build, interactive technology, and live actors, attendees experienced a vast, immersive re-creation of Westeros, populated with improvising actors dressed in actual costumes from the show.

Project Roles
Creative Director
Giant Spoon
3D CAD, Adobe Illustrator, Adobe Photoshop, After Effects, Brand Strategy, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design, Entertainment, Environmental, Interactive, Live Action
Advertising, Events
Project Industries
Advertising, Entertainment