Olus+ Branding & Packagine
In 2015 a new company named NuWell Physicians had begun producing their first product: a selection of cold pressed juices called Olus+. I was tasked to help conceive of a name, produce a brand and produce the bottle design for this new product, as well as the brand for the parent company itself.
After numerous iterations we landed on a system that highlighted the natural colors of the juices and played it very clean and crisp. Building off of a concept of the hidden scientific structures of the organic, a clean and geometric look was employed throughout.
- Project Roles
- Art Director
- Beson 4 Media
- Adobe Illustrator, Brand Strategy, Packaging Design, Sketching
- Brand Identity, Branding, Packaging
- Project Industries
- Health/Pharma, Lifestyle, Luxury