Women Business Owners - The New Normal
It's never too late to live your dreams and get out there, own your business and pursue what makes you happy. It's something we, as women, need as a "guiding light", inspiration, and we, as a society still too often based on patriarchy and machismo, want to have as a reminder - a reminder that women are an integral part of the economy and society, and are not only self sufficient individuals and worker bees, but also employers and entrepreneurs. And more often than not, exceptional leaders!
This project highlights some of those women who, at different stages of their lives, decided to create something sustainable for themselves, their families and communities. From successful creative agency owners, all the way to newly established e-commerce founders, and small local business owners. These are the women who are creating opportunities, promoting independence and resilience, and inspiring everyone coming after them to follow on their footsteps.
Learning their stories has been an incredible source of inspiration for me as well, pushing me to stick with entrepreneurial plans, and inspiring me to not let those stories we tell ourselves take over when I feel like I can't do it. Mostly, the conversations have reinforced the notion that what used to be an exception, women taking the lead and building something for themselves that they can manage and run, is slowly becoming more and more ordinary, the new normal.