Rebranding Goldthread Herbs
Goldthread Herbs is an herbal tonic brand that wanted to attract a highly coveted consumer: the Erewhon shopper. Our goal was to bring the language of healing and wellness to both discerning and mass consumers. For the rebrand, I worked with Thunderwing to develop new packaging copy, product names, web copy and company bio, and a new tagline: “DRINK MORE PLANTS.”
I designed strategic direct marketing campaigns, and oversaw paid and organic social media content. I developed a corporate brand bible. Goldthread Herbs has since thrived since receiving our new brand design and messaging.
- Project Roles
- Goldthread Herbs
- Copywriting, Creative Strategy, Social Media Strategy
- Social Media Copy, Brand Guidelines, Branding
- Project Industries