Rebranding Goldthread Herbs
Developed web copy, eCommerce descriptions, company bio, packaging, blog copy, newsletters, and detailed social media strategy for Goldthread Herbal tonics. Developed an internal Brand Bible for corporate use. Our goal was to bring the language of healing and wellness into the brand for consumers to understand from packaging to labels to social media. The brand has since thrived since it received our new design and brand messaging, with social growth increasing 20 % during pilot.
- Project Roles
- Goldthread Herbs
- Copywriting, Creative Strategy, Social Media Strategy
- Editorial Writings, Social Media Copy
- Project Industries