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Rebranding Goldthread Herbs

Goldthread Herbs is an herbal tonic brand that wanted to attract a highly coveted consumer: the Erewhon shopper. Our goal was to bring the language of healing and wellness to both discerning and mass consumers. For the rebrand, I worked with Thunderwing to develop new packaging copy, product names, web copy and company bio, and a new tagline: “DRINK MORE PLANTS.” I designed strategic direct marketing campaigns, and oversaw paid and organic social media content. I developed a corporate brand bible. Goldthread Herbs has since thrived since receiving our new brand design and messaging.

Project Roles
Goldthread Herbs
Copywriting, Creative Strategy, Social Media Strategy
Social Media Copy, Brand Guidelines, Branding
Project Industries
Rebranding Goldthread Herbs