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Animal Care Centers of New York

To raise awareness about shelter pets and the Animal Care Centers of New York to create an integrated brand campaign highlighting the one-of-a-kind qualities and stories of animals who are as unique as their home city. Our “Boroughbred” companions feature mash-ups of NYC neighborhoods and breeds along with narratives belonging only to true New Yorkers. Within one week of launch, all at-risk animals were adopted with ACC reaching a 93% adoption rate–99% during the campaign–making them the nation-wide leader in shelter adoptions.

Project Roles
Art Director, Creative Director, Photographer, Type Designer
Company
Wunderman
Skills
Art Direction, Creative Direction
Media
Billboards, Commercials - Broadcast, Social Media Content
Project Industries
Advertising