AT&T is always looking to one-up their competition. By offering a laptop connect card, they were able to give consumers superior internet connectivity even in places where they would normally have trouble getting online. For this campaign we used Bill Curtis, a seasoned TV investigative reporter, best known as the host of various crime shows, solving open investigations and unsolved mysteries.
- Project Roles
- Art Director, Copywriter, Creative Director
- BBDO New York
- Art Direction, Broadcast, Creative Direction, Film, TV
- Project Industries
- Advertising, Media, Technology