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It Might As Well Be YOu

Essentia Water’s first national campaign is a call to get up, get out and go do that thing you really want to do. At the same time, the campaign also embodied a quiet confidence that made it different from energy drinks as well. To express this, we created a visual approach that was bold, had some grit yet was completely different from the water category. The visuals moved or faced right, subtly reinforcing the positive direction of the person's future. We also tied empowering moments with colors that matched the brand's identity. The campaign included several films that dove into various industries from art, food, sports and entrepreneurship. We also created contextual OOH in different cities like Chicago, NYC, DC and LA that spoke directly to our audience.

Project Roles
Creative Director
Company
Droga5
Skills
Art Direction, Conceptual, Creative Direction, Visual Development
Media
Billboards, Commercials - Broadcast, Commercials - Video, Websites
Project Industries
Beverage
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu
It Might As Well Be YOu