Designed for Smith International, they wanted a logo for a new product that showcased the toughness and fierceness built into it. They also wanted something that could be used as an icon on promotional items, hence the 'claw marks' incorporated into the logo.
- Project Roles
- Creative Director, Designer
- Smith International
- Adobe Illustrator, Adobe Photoshop, Brand Strategy, Creative Direction
- Advertising, Brand Identity, Branding
- Project Industries