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Sabra "Made With Love. Made Fresh."

Sabra goes above and beyond to create fresh Sabra Salsa. So when we heard singing to plants helps them grow better, we got their farmers to serenade the vines. But we didn't stop there. We partnered with Cornell University to conduct research to test this theory. And online we asked people to submit love messages for our farmers to sing to the crop, helping us create a limited edition batch of salsa literally made with love.

Project Roles
Creative Director
Creative Direction
Commercials - Broadcast, Commercials - Video
Project Industries
Sabra "Made With Love. Made Fresh."