Ladbrokes Head To Head
Ladbrokes wanted a large volume of content. At the same time the event has very strict hold on media and stock images are overly expensive. This meant that purchasing a large volume of material was unfeasible within the budget and as such there was few assets to work. However, the stats were (A) of much interest to the audience and (B) freely available. What could be done is to grow visual assets from the player stats. I could turn the numbers into punchy info graphics.
- Project Roles
- Creative Director, Motion Designer
- Adobe Photoshop, After Effects, Creative Strategy
- Social Media Content
- Project Industries
- Advertising, Media