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Watch porn, save your life

A smart way to help people perform a testicular cancer check while they are already touching themselves. We had to use a porn site. The biggest one of all, actually. To date, because it's still running, it has more than 400 million views and 85% appreciation rate by users.

Project Roles
Content Producer, Content Strategist, Copywriter, Editor (Copy), Editor (Film/TV)
Company
McCann WorldGroup
Skills
Brand Strategy, Copywriting, Creative Research, Creative Strategy
Media
Products - Digital, Scripted TV
Project Industries
Health/Pharma, Non-Profit
Watch porn, save your life