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Coke Zero #Recycling

This idea made us win the client. Period. It was a pitch and after we won it, more pitches came along which we kept winning until Coca-Cola decided to keep us as a partner in London. Surprisingly, McCann London hadn't had any business with Coke in quite a few years.

Project Roles
Copywriter, Creative Director
Company
McCann London
Skills
Copywriting, Creative Direction, Creative Strategy, Editing
Media
Scripted TV
Project Industries
Beverage
Coke Zero #Recycling