Coke Zero #Recycling
This idea made us win the client. Period. It was a pitch and after we won it, more pitches came along which we kept winning until Coca-Cola decided to keep us as a partner in London.
Surprisingly, McCann London hadn't had any business with Coke in quite a few years.
- Project Roles
- Copywriter, Creative Director
- McCann London
- Copywriting, Creative Direction, Creative Strategy, Editing
- Scripted TV
- Project Industries