FOUR FOR THE HOLIDAYS
In the 2018 holiday season, Cricket Wireless was faced with a challenge of bringing a fresh and new perspective to an existing offer, 4 lines of unlimited data for $100/month. To make it feel exciting again, we told an emotional story of four best friends whose holiday plans take them to locations across the US, Mexico, and Canada, where they video chat, text, and post joyful holiday moments to keep in touch. But as time goes on, the four discover that the best holiday plans are the ones that bring us together.
- Project Roles
- Copywriter, Creative Director
- ARGONAUT INC.
- Creative Direction
- 3D Animations, Advertising, Branding, Case Study Videos, Commercials - Broadcast, Commercials - Video, Experimental Films
- Project Industries
- Advertising, Entertainment, Retail, Technology