I was part of Hoogste Technologies Inc. startup team and my responsibilities included to define the workflow and User experience of the entire platform. They tried to match painters and handyman with home-owners on demand.
To achieve the goal I needed to define a very complicated process into the easiest possible way based for the not-very-savvy-techie audience.
From there I designed the entire company branding that was the visual support for the User Interface of the platform. My job was not only to design the entire UI but to coordinate with the DEV team as a Product Manager.