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SoFi "Get Your Money Right"

In their first brand and product suite campaign, SoFi chose to look that economic hotdog bun in the face and say “ok fine, but we can figure this out.” A huge endeavor. Creating more than 1000 deliverables in 3 months, we showed the world that SoFi is more than just “student loan people” and encouraged them to put in the effort required to Get Their Money Right.

Project Roles
Creative Director
Company
SoFi
Skills
Art Direction, Brand Strategy, Creative Strategy, Editorial
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Finance
Collaborators