About: The El Centro Volunteer Initiative supports Lorain County residents as they prepare to take the U.S. Citizenship Exam. El Centro also provides residents with English language skills.
Challenge: El Centro needed a simple logo that matched their goals and values. They wanted the logo to represent the exchange of knowledge between teacher and student.
Solution: The new logo consists of native Ohioan flowers planted in a watering can. This symbolizes the exchange of water for growth. As the flowers are watered, they plant roots in the can.
This logo was used at El Centro’s presentation for a conference at the Congressional Hispanic Caucus Institute. 300 people attended the conference.
- Project Roles
- El Centro
- Adobe Illustrator, Brand Strategy
- Project Industries