Nataura: Brand Identity, Packaging
A women’s natural skincare brand needs an identity that brings to life the holistic beauty mission the brand embodies.
Nataura represents taking a moment for self care: a simple daily routine, addressing a skin concern, or even a spa-inspired indulgence after a long week. The visual identity gently speaks to its audience, inspired by old apothecary labels and ingredients, and a bit of contemporary sensibility. A spa-like sense of wonder in both packaging and digital spaces embodies the brand’s purpose - a comforting reminder to appreciate a calming moment of care for yourself.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Brand Strategy, Creative Direction, Creative Research, Creative Strategy, Design, Packaging Design, Social Media Strategy
- Brand Identity, Branding, Logos, Packaging, Squarespace Sites, Social Media Content
- Project Industries
- Beauty, Health/Pharma, Lifestyle