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PNC - Price Tag

The financial industry is changing, and many customers with smaller retirement accounts will no longer receive the same level of personal service from their investment firm that they once did. But PNC Bank values people over profits. So to assure their customers that they don't plan to change anything, we created this nationally-run TV spot.

Project Roles
Copywriter
Company
Deutsch
Skills
Copywriting
Media
Scripted TV
Project Industries
Finance
PNC - Price Tag