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Differin - Excuses

The Excuses campaign for Differin hits on one of the compensating behaviors of struggling with acne as an adult: not going out because you don’t want to be seen or judged by other people for your latest breakout. Because shouldn’t this “teen problem” be gone by now? The campaign consisted of a :30s nationally-run spot, two :15s, a handful of :06s bumpers and a :45s spot on YouTube that drove people to Differin’s homepage to stop the excuses.

Project Roles
Copywriter
Company
Deutsch
Skills
Copywriting
Media
Scripted TV
Differin - Excuses