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Spruce Street Commons

Spruce Street Commons, a real estate and property development company, needed a new mark to better reflect itself as a lifestyle brand. The result is sophisticated, yet human. It echoes the company’s existing place-making aesthetic. A stacked logotype pairs with an iconic monogram allowing the overarching brand to exist above the company’s portfolio of real estate properties. Prior to handing over the anchor elements, I developed examples and guidelines for Rally to use in implementing the brand beyond my initial foundation work. Credits: Work done on behalf of Rally.

Project Roles
Designer
Company
Spruce Street Commons
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Design
Media
Brand Guidelines, Brand Identity, Branding, Logos
Project Industries
Lifestyle, Real Estate
Spruce Street Commons
Spruce Street Commons
Spruce Street Commons
Spruce Street Commons
Spruce Street Commons
Spruce Street Commons
Spruce Street Commons