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The Philly 10K

The Philly 10K is a home-grown, annual race that runs through neighborhoods of Philadelphia. From the start, I guided the development of the brand voice, helping to carve out how this event was different than other races held in the city of Philadelphia. I created an identity that anchors the brand from year to year, while allowing a change in color to allow the brand to re-express itself from year-to-year. Each season, I’ve reinterpreted the elements to keep the race fresh, while the core brand remains familiar.

Project Roles
Designer
Company
The Philly 10K
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Lettering
Media
Apparel, Brand Identity, Branding, Briefs, Environmental Design, Icons, Illustrations, Lettering, Logos, Product Designs, Squarespace Sites, Typography, Visual Designs, Wayfinding
Project Industries
Lifestyle, Sports
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K
The Philly 10K