The Philly 10K
The Philly 10K is a home-grown, annual race that runs through neighborhoods of Philadelphia. From the start, I guided the development of the brand voice, helping to carve out how this event was different than other races held in the city of Philadelphia.
I created an identity that anchors the brand from year to year, while allowing a change in color to allow the brand to re-express itself from year-to-year. Each season, I’ve reinterpreted the elements to keep the race fresh, while the core brand remains familiar.
- Project Roles
- The Philly 10K
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Design, Lettering
- Apparel, Brand Identity, Branding, Briefs, Environmental Design, Icons, Illustrations, Lettering, Logos, Product Designs, Squarespace Sites, Typography, Visual Designs, Wayfinding
- Project Industries
- Lifestyle, Sports