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Toyota: Daisy

A key feature of the Toyota Mirai is that because it's hydrogen fueled, it releases water at various times. To showcase this feature, and the eco-friendliness of the car, we tell the story of a dying daisy brought back to life by the Toyota Mirai: Nature and technology. Together at last. From the writing of the script, to the whole production of the spot, my partner and I were apart of the campaign from start to finish. We worked with the LA orchestra to create an original track for the spot at the famous Newman Scoring Stage, which was rad. The broadcast ran as a regional Super Bowl spot, as the Mirai was only available in certain states that the time.

Project Roles
Art Director
Company
Saatchi & Saatchi LA
Skills
Art Direction
Media
Commercials - Broadcast, Music, Social Media Content
Project Industries
Advertising
Toyota: Daisy