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University of Phoenix: Change the System

When the higher-education system was failing working adults in pursuit of a degree, our founder, John Sperling, changed the system and built University of Phoenix. UOPX is unique in the fact that their founder was the person who created the format for online schooling, something no other online school can say. So my partner and I wrote a script to tell the story of John Sperling, through the eyes of one of his students set in the 70s. From writing the script, to the production and editing of the spot, to the creation of the social assets to accompany the broadcast, we were apart of the whole campaign from start to finish. We also worked with an amazing local artist to sing the cover of "You get what you give" for the broadcast spot, accompanied by a BTS social video of the process.

Project Roles
Art Director
Company
180LA
Skills
Art Direction
Media
Commercials - Broadcast, Music, Social Media Content
Project Industries
Advertising
University of Phoenix: Change the System
University of Phoenix: Change the System
University of Phoenix: Change the System