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Lululemon: Let Your Mind Run Free

To relaunch lululemon’s global running campaign, the apparel brand wanted to transform the way in which its consumers viewed running. Instead of counting calories, pushing through the pain, and breaking records, what would it look like if runners simply ran to feel good? Where would their minds go? What would it look like if they let their minds run free? From the ideation of the campaign, to writing the script, and being apart of all production aspects for the spot and social content, my partner and I were involved in the campaign from start to finish.

Project Roles
Art Director
Company
180LA
Skills
Art Direction
Media
Case Study Videos, Commercials - Video, Installations, Social Media Content
Project Industries
Advertising
Lululemon: Let Your Mind Run Free
Lululemon: Let Your Mind Run Free
Lululemon: Let Your Mind Run Free
Lululemon: Let Your Mind Run Free