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Hugo Scentagraphics

In the digital world of Instagram, Snapchat, Facebook and Twitter, every elements of our lives is captured, visualised and shared. Except one: Scent. Back in 2015 I was working closely with Creatives from Grey London to help them realise vision project for Hugo Boss called Scentagraphics. Merging the worlds of technology and fashion, a ground breaking piece of technology made it possible to capture and visualise a fragrance. My task was to come up with an Art Direction how we could visualise Hugo Boss scent, distinguishing a range of variants from coolness, spiciness, warmth and floral notes.

Project Roles
Art Director, Designer
Company
Grey London
Skills
Art Direction, Conceptual, Design
Media
Advertising, Posters
Project Industries
Beauty, Fashion, Technology
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics
Hugo Scentagraphics