Duracell and Star Wars joining forces to promote their partnership
for the launch of “The Force Awakens” with use of AR and Blippar platform.
To bring the partnership to life we’ve created an augmented reality experience built on a Blippar platform.
After scanning special package of Duracell batteries, users were given an access to five different characters including: Falcon Millenium, R2-D2, C-3PO, Chewbacca and Kylo Ren.
As addition to that users could were able to watch Behind the Scenes exclusive content and future updates.
- Project Roles
- Art Director, Designer
- Grey London
- Conceptual, Design
- App Design, Augmented Reality
- Project Industries
- Augmented Reality, Media