Los Angeles Zoo | 360 Branding Campaign
The LA Zoo needed to brand their new exhibit of exotic rainforest animals in the native habitats from the ground up. As Senior AD, I designed the logo, OOH posters, digital billboards, and contributed to the TV spots — creating storyboards and directing treatments and animations, along with the websites interface functionality and user experience.
In partnership with the agency team, I authored the visual stories and created rough composites. Then hired and directed a talented photographer who I've worked with before to execute the images to my exacting specifications, ensuring they are not only effective in layout, but also follow the campaign art direction that I established.
- Project Roles
- Art Director, Creative Director, Designer
- Art Buying, Art Direction, Compositing, Creative Direction, Adobe Illustrator
- Photography, Advertising, Brand Identity, Commercials - Broadcast, UX Designs
- Project Industries