Sun Metro Campaign
Advertising campaign for Sun Metro. This campaign was a collaboration with Alyssa Velázquez, Brandy Caldera, and Patrick Chavez. The goal of this project was to highlight the benefits of using public transportation when set against the scenario of using a car. The approach taken on this campaign was to feature important landmarks of El Paso, especially those that represent a fun recreational activity.
The message of this campaign is that the viewer is able to use public transportation in order to get to these entertainment sites, which is why the outlines of the landmarks become the bus routes. Vibrant colors were perfect for this campaign since it needed to attract the attention of the driver as well as the passerby, making it at the same time more appealing to students and young adults, which seem to be the largest demographic that is most likely to ride the bus.
- Project Roles
- Adobe Illustrator
- Billboards, Posters, Typography, Visual Designs
- Project Industries
- Advertising, Travel/Tourism