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Tio Loco Tex-Mex Restaurant branding

Tex-Mex brand that translates to ‘Crazy Uncle’, is a restaurant in Texas inspired by the fact that everybody has a crazy uncle who everyone loves and enjoys being around and who provides members with punchy food and drinks. It set itself up as a favourite go-to place for locals and whose goal is to make sure everyone feels comfortable and happy. The logo was designed by giving a face to the Crazy Uncle followed by branding that reflects the fun and casual nature of the environment with assets including patterns, illustrations and type treatment that can be used to expand the brand to various areas such as print, digital, interior and signage

Project Roles
Designer, Illustrator, Typographer
Skills
Adobe Illustrator, Design, Lettering
Media
Brand Identity, Branding, Typography, Logos
Project Industries
Restaurant
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding
Tio Loco Tex-Mex Restaurant branding