It affects you, stupid!
New York Times launched a brief for the young one's competition in Winter 2019. The brief required to curate and launch a campaign "News Literacy".
We came up with an organizing idea, "It affects you, stupid!" that encouraged people to interact with news and Check Their Facts.
The campaign consisted of silly-smart taglines and headlines along with fake pop-up shops that were publicized across platforms. When consumers interacted with it, they were left with no choice but to contemplate the credibility of their interaction with news on a daily basis.
The campaign was called, Doubt It. Further, we also curated tool resources for audience to verify the credibility of news on the NYT website.
- Project Roles
- Art Director, Project Manager, Strategist
- After Effects, Art Direction, Content Strategy, Copywriting, Creative Strategy, Project Management, Social Media Strategy
- Advertising, Branding, Case Study Videos, Illustrations, Posters
- Project Industries
- Advertising, B2B, Education, Media, Technology