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Alaska Airlines - Welcome Campaign

Virgin America has fiercely loyal customers. And the members fo their frequent flier program, Virgin Elevate, are the most loyal of all. So when Alaska Airlines acquired Virgin in 2016, we had to assure Elevate members that their points and perks wouldn't fly out of the window. To do that, we proactively reached out via a multi-channel, tier-customized campaign that offered status upgrades, bonus miles and more. The result: Our new passengers felt understood, cared for, and most of all, welcome. 162% Projected Conversion Rate 93% Email Open Rate 24% Click Through Rate

Project Roles
Art Director
Company
Rauxa
Skills
Packaging Design
Media
Packaging
Project Industries
Advertising, Travel/Tourism
Alaska Airlines - Welcome Campaign
Alaska Airlines - Welcome Campaign
Alaska Airlines - Welcome Campaign
Alaska Airlines - Welcome Campaign
Alaska Airlines - Welcome Campaign